The Blue Loft

FAQs

What is The Blue Loft?

The Blue Loft is a family-owned online vintage and antiques store established in 2024. It offers a curated mix of homewares, artwork, and furniture, chosen for their beauty, function, and character. The collection is intentionally eclectic and constantly evolving, bringing together lifestyle objects and time-worn antiques that add depth and personality to everyday interiors. Founded by Anna Rowsell, the shop focuses on pieces that help create homes with heart, contrast, and color.

Who founded The Blue Loft and what is her background?

The Blue Loft was founded by Anna Rowsell, who spent more than a decade running an estate agency branch in Surrey before launching the shop in 2024. Anna studied fashion design at Kingston University and interned with designers such as Tracey Boyd, Matthew Williamson, and Camilla Staerk, later working on Savile Row and with J Crew in New York. Her career in high-end fashion and property sharpened her eye for quality, styling, and how people experience their homes. That blend of creativity and practical insight guides every piece she selects.

What kinds of items do you sell?

The Blue Loft curates vintage mirrors, antique and vintage art, colorful and characterful tableware, vintage homeware, and unusual, quirky finds with timeless appeal. Each piece is chosen to bring personality and warmth to everyday living, not just to sit on a shelf. You will find items that mix easily across styles and eras, encouraging homes that feel layered, lived-in, and uniquely yours. The focus is on charm, color, and quality that stand the test of time.

How are items sourced and curated?

Founder Anna sources pieces across the UK and beyond, attending auctions and navigating the resale world to uncover distinctive finds. Every item is curated into a considered collection, with an emphasis on storytelling through objects and the power of styling. The result is a selection that feels intentional yet eclectic, with new additions appearing as Anna discovers them. Because the shop evolves continuously, checking back often is the best way to catch fresh arrivals.

Are the pieces genuine vintage and antique?

Yes—The Blue Loft centers on time-worn antiques and vintage pieces that carry history, patina, and character. Anna’s background in fashion and retail sharpened her ability to recognize quality, embrace contrast, and appreciate detail. Items are chosen for their authenticity and inherent charm, rather than mass-produced novelty. Expect thoughtful imperfections and signs of age that contribute to each piece’s story and appeal.

How often do you add new pieces?

The collection is constantly evolving as Anna sources and curates new finds. Fresh pieces are added regularly, reflecting what she discovers at auctions and through the broader resale world. Because many items are one-of-a-kind, timing matters—what is available today may not be available tomorrow. For first looks and updates, subscribing to the newsletter is the best way to stay in the loop.

Are your pieces meant to be used every day or mainly displayed?

The Blue Loft is built around using vintage interiors and antique decor in everyday life. Pieces are selected to be both beautiful and functional, bringing a sense of fun, individuality, and charm to daily routines. The aim is to help you create a home that reflects who you are, not a showroom. Style should feel alive and approachable, with objects that work as hard as they inspire.

Who is The Blue Loft for?

The Blue Loft welcomes anyone who wants to bring more character and color into their home, from seasoned collectors to first-time vintage buyers. Anna is passionate about making vintage and antique buying feel exciting and empowering for younger generations. You do not need insider knowledge or a background in antiques to shop confidently here. Curiosity, a bit of confidence, and the joy of discovery are all you need.

What influences The Blue Loft’s style and selection?

Anna’s fashion training and retail experience taught her how to recognize quality, embrace contrast, and harness the power of styling. Her years as an estate agent deepened her understanding of homes as emotional spaces where layout, light, color, and details shape how we feel. This blend of aesthetics and practicality guides each selection. The result is a collection that balances visual impact with lived-in ease.

Do you offer styling advice or help creating a cohesive look?

Anna’s background includes advising clients on presenting rooms, positioning furniture, and making high-impact changes with simple tweaks in fabric, paint, or placement. While The Blue Loft is a retail destination first and foremost, that perspective informs how pieces are curated, described, and combined. The goal is to make styling feel approachable, with selections that naturally layer well together. As you browse, you’ll find inspiration embedded in the edit itself.

Are items one-of-a-kind, and will sold pieces be restocked?

Many items are one-of-a-kind or sourced in very limited quantities, so exact restocks are uncommon. Similar pieces may surface over time as new finds are added to the shop. If something resonates with you, it is wise to act promptly. To hear about fresh arrivals that fit your taste, subscribing to the newsletter can be especially helpful.

How did The Blue Loft begin?

The Blue Loft emerged in 2024 when Anna stepped away from running an estate agency to re-engage her creative side. She began sourcing vintage pieces, attending auctions, and learning the resale landscape, not just to build a business but to return to a long-held passion for styling and storytelling through objects. The shop launched in October 2024 and reflects the pieces she found and loved. That sense of discovery remains at the heart of the brand.

How can I stay updated on new finds and announcements?

Subscribing to The Blue Loft’s newsletter is the best way to hear about new arrivals, restocks of similar styles, and stories behind the pieces. Because the collection evolves continuously, email updates help you discover what’s new before it disappears. You will receive highlights that reflect Anna’s latest sourcing trips and curations. It’s an easy way to keep your home style fresh and personal.