AI Profiles

FAQs

What does it mean to make my business “AI-consumable”?

AI-consumable means your business information is structured in a way that large language models (LLMs) and generative search systems can easily find, read, and trust. Instead of relying solely on unstructured web pages, you provide standardised, machine-readable data that AI can parse without ambiguity. This helps AI assistants, chatbots, and search experiences return accurate, up-to-date details about your company. While it does not guarantee rankings, it improves the chance your information is correctly interpreted and surfaced.

What is an AI-friendly Profile and what does it include?

An AI-friendly Profile is a clean, standardised business profile augmented with schema.org and other AI-readable markup so machines understand your data. It typically includes essentials like your business name, address, contact details, operating hours, services or products, and links. The platform generates this information in structured formats and maintains an llms.txt file so AI bots know where to look. You can update the profile anytime to keep your data current and accurate.

How does schema.org structured data help my business in AI and generative search?

Schema.org provides a shared vocabulary that describes your business details in a standardised, machine-readable format. When AI systems and search engines encounter schema, they can more confidently interpret entities like your brand, location, services, and hours. This reduces ambiguity, improves data consistency, and supports richer, more accurate responses in AI-driven results. In short, it helps machines understand the same facts humans see on your page.

What is llms.txt and why is it important?

llms.txt is described as a new standard that AI bots look for when they want to find authoritative, structured information about your business. Similar in spirit to how robots.txt signals crawler instructions, llms.txt points LLMs to canonical data sources for your profile. By automatically generating an llms.txt file, the platform makes your information more discoverable and easier for AI to verify. This can improve the accuracy and timeliness of AI-generated answers about your company.

Do I need to write code to create or manage my profile?

No. The platform is built so you can enter your business information through simple fields without writing any code. It automatically produces AI-readable markup and the llms.txt file behind the scenes. This makes it accessible to non-technical users while still giving AI systems the structured data they expect.

How do updates work if my business details change?

You can update your profile at any time to reflect changes such as new hours, addresses, services, or contact details. The platform maintains your schema.org markup and llms.txt so AI bots can discover your latest data. Keeping your profile current helps reduce inconsistencies across the web that can confuse AI systems. Frequent, accurate updates improve the chances AI returns reliable information about your business.

How does this relate to traditional SEO and shrinking Google clicks?

Traditional organic clicks from search engines are under pressure as more people rely on AI and generative search for answers. This platform complements - not replaces - your SEO by ensuring AI can consume your business data in standardised formats. Maintaining a strong website and conventional SEO is still valuable, while an AI-friendly profile bridges the gap to emerging AI experiences. Together, they help protect visibility as search behavior evolves.

How can an AI-friendly profile improve discoverability in generative search?

Generative systems and LLMs prefer structured, up-to-date data they can attribute and verify. By providing schema.org markup and an llms.txt file, your profile gives AI clear signals about where authoritative information lives. This can lead to more accurate business details in AI answers and recommendations. While no platform can guarantee exposure, better structure and discoverability increase the likelihood of being represented correctly.

What is included in the sign-in process, and what if I forget my password?

You can sign in with your email and password, and there is a ‘Forgot Password?’ option if you need to reset your credentials. If you prefer a passwordless experience, you can log in using a magic link sent to your email. This provides a quick, secure way to access your account without remembering passwords. Choose the method that best suits your workflow.

What information should I prepare before creating my profile?

Have your core business facts ready: legal and brand name, address and locations, phone and email, website URL, social links, business categories, services or products, and operating hours. High-quality descriptions and consistent naming help AI understand your offering. If available, prepare logos and images so your profile is complete and visually consistent. The more accurate and comprehensive your data, the better AI can represent you.

How quickly can I get set up?

Setup time depends on how ready your data is, but the process is designed to be fast since no coding is required. You’ll enter your details through guided fields, and the platform handles schema and llms.txt generation. Many businesses can create a solid initial profile in a single session and refine it over time. Publishing early and updating often helps AI keep pace with your latest information.

How does the platform stay ahead as AI evolves?

The service regularly adds new profile features so your data remains aligned with what AI systems are looking for. As standards and best practices emerge, the platform adapts to keep your structured data current. This reduces the burden of tracking technical changes yourself. You benefit from ongoing enhancements aimed at improving AI discoverability and accuracy.

What types of businesses can benefit from an AI-friendly profile?

Any organisation that wants accurate representation in AI answers and recommendations can benefit - from local service providers to multi-location companies and online brands. The key requirement is having standard business information that can be structured for machines. If potential customers ask AI tools about your offerings, an AI-ready profile helps ensure they receive correct details. It’s broadly applicable regardless of size or sector.

Who operates this service?

The service is operated by 18a Productions Limited, registered in England and Wales under company number 06735859. The copyright notice indicates activity from 2007–2025. This provides a clear point of accountability for the platform. For legal and compliance information, refer to the Terms and Privacy links provided.

How are my data and privacy handled?

Your business information is used to build an AI-readable profile and generate the llms.txt file to help AI bots discover authoritative data. For details on data handling, security, and your rights, review the platform’s Terms and Privacy policies linked from the site. Keeping your profile accurate reduces the spread of outdated or conflicting information elsewhere online. Always verify that the details you publish are correct and appropriate for public discovery.