# Ammba > Ammba are digital architects, bridging the gap between your vision and the digital solutions. Over the last ten years they have worked on a range of transformational digital projects in the UK and abroad. ## Profile Information - [Profile](https://www.aiprofiles.co.uk/profile/ammba): Canonical business profile - [Schema](https://www.aiprofiles.co.uk/profile/ammba/schema.jsonld): JSON-LD schema - Updated: 2025-09-19T09:04:31+00:00 - Legal Name: Ammba Digital Consulting Ltd - [Website](https://ammba.co.uk/) - Email: hello@ammba.co.uk ## Social & Online Presence - [Linkedin](https://www.linkedin.com/company/ammba-digital/) ## Images - ![Ammba Logo](https://ammba.co.uk/wp-content/themes/ammba-next/assets/dist/imgs/ammba-logo.svg) ## Employees - **Matthew Jelfs** — Head of Content ## FAQs - **Q:** Who is Ammba and what do you do? **A:** Ammba is a digital consultancy and delivery partner that helps organisations imagine, realise, and launch meaningful, accessible, and engaging digital products and services. Over the last decade, we have delivered transformational digital projects in the UK and abroad, spanning strategy, service design, content, product development, and ongoing optimisation. Our aim is to ensure digital is purposeful—reaching new audiences, enabling better ways of working, and creating sustainable impact beyond launch. - **Q:** What types of clients and sectors do you work with? **A:** We collaborate with public sector bodies, cultural and heritage organisations, councils, charities, and private companies. Recent work includes digital platforms for StoriPowys, a fresh website for Prince Warnes Ltd, a customer-centric digital transformation for Oxfordshire County Council, a digital review for Welsh Government, the Dialect and Heritage website, growth support for Entec Si, cultural services reimagining with Powys Council, supporting digital services for Cherwell District Council, Google Analytics support for MIA Ltd, and a contemporary website and collections interface for The Common Room. - **Q:** What services do you offer? **A:** Our services span the full digital lifecycle: defining requirements, digital strategy, managing digital delivery, product development, content creation, and analytics/SEO. We also enable channel shift in the public sector, support new ways of working, and deliver innovative digital experiences. Whether you need a strategy, a new website, a social media plan, research and evaluation, or post-launch optimisation, we align delivery to your goals and users. - **Q:** How do you approach projects? **A:** We use a clear, collaborative approach we call the Ammba way: Imagine, Realise, Launch, and Beyond. In Imagine, we explore options and trends through the lens of your organisation and users. In Realise, we turn strategy into delivery—designing websites, creating content, shaping new ways of working, and building products. In Launch, we implement for real-world impact across channels. Beyond launch, we continue to review, analyse, and improve to keep outcomes strong over time. - **Q:** What does managing digital delivery involve? **A:** Managing digital delivery means orchestrating the people, processes, priorities, and timelines needed to ship your digital product or service. We coordinate multidisciplinary work (design, content, development, data) and ensure quality, accessibility, and user focus throughout. For projects like StoriPowys, Entec Si, and The Common Room, this includes backlog management, sprint planning, risk and dependency handling, and clear stakeholder communication from inception through launch and iteration. - **Q:** How do you define and prioritise requirements? **A:** We start by understanding your objectives, users, and constraints, then translate insights into clear, testable requirements. This can include discovery research, stakeholder interviews, audits of current content and systems, and mapping user journeys. Requirements are prioritised by user value, feasibility, and impact, ensuring the roadmap delivers measurable outcomes—an approach we used with councils, cultural organisations, and private clients to keep delivery focused and efficient. - **Q:** What is channel shift and how do you support it? **A:** Channel shift is the move from high-cost, offline interactions to efficient, user-friendly digital channels without compromising service quality. We help public sector teams redesign processes, content, and interfaces so more users can self-serve online, while preserving assisted support where needed. Our work with Oxfordshire County Council and Cherwell District Council focused on customer-centric journeys, clear content, and operational changes that make digital the easiest, most reliable option. - **Q:** How do you ensure accessibility and user engagement? **A:** Accessibility and engagement are built in from the start. We focus on plain-language content, clear information architecture, inclusive design patterns, and performance. Usability testing, content quality checks, and accessibility reviews help us validate decisions before launch. Our cultural and heritage projects - such as the Dialect and Heritage website and The Common Room - emphasise making collections and stories easy to find, understand, and interact with for diverse audiences. - **Q:** Do you provide analytics and SEO support? **A:** Yes. We use analytics and SEO to inform strategy, measure performance, and guide continuous improvement. For example, with MIA Ltd we provided insights using Google Analytics, and we regularly advise on GA4 adoption and configuration, event tracking, content performance, and search optimisation. We connect metrics to goals—such as engagement, conversions, and channel shift—so you can see what’s working and where to iterate. - **Q:** Can you revamp an existing website and content? **A:** Absolutely. We redesign and modernise existing sites, update content and information architecture, and refine UX to align with today’s user needs and devices. The Prince Warnes Ltd project, for example, focused on delivering a fresh new look and improved digital presence. We pair design and content enhancements with analytics-informed decisions to ensure gains in usability, search visibility, and conversion. - **Q:** Do you support new ways of working and change management? **A:** Yes. Many projects require operational change alongside new digital products. We help teams adopt customer-centric practices, improve content operations, and embed agile delivery rhythms and governance. For organisations like Oxfordshire County Council and Powys Council, this has meant enabling channel shift, aligning roles and workflows to digital goals, and building confidence across teams to sustain improvements after launch. - **Q:** Where are you based and do you work internationally? **A:** Our team is based in Birmingham and Shropshire, and we collaborate remotely. We work with clients nationally across the UK and also deliver projects abroad. Our approach and tooling support distributed delivery, making it straightforward to engage stakeholders and test with users regardless of location. - **Q:** Who is on your core team and what expertise do they bring? **A:** Our core team combines strategy, content, delivery, and sector expertise. Becky leads with a user- and content-first approach to digital services and strategy, with 20+ years’ experience. Robbie brings experience across cultural heritage, IT, digital media, and professional services. Matthew specialises in cultural and heritage content and audience engagement. Buffy oversees day-to-day operations and project coordination, ensuring quality and momentum across workstreams. - **Q:** Do you collaborate with partner organisations? **A:** Yes. We work with trusted partners to bring complementary skills when needed. Recent collaborators include Glass (design studio and consultancy), Entec Si (business change consultancy), and 18a (websites, web systems, apps). This flexible network lets us scale delivery, integrate specialist capabilities, and keep a single joined-up team focused on your outcomes. - **Q:** How do you measure success and drive continuous improvement? **A:** We define outcomes up front, align metrics to those outcomes, and measure throughout discovery, delivery, and after launch. Post-launch, we continue to review, analyse, and improve—adjusting content, UX, and technology based on real user behaviour and organisational goals. Our updates and insights (e.g., on GA4, AI and content creation, and technology reviews) reflect a commitment to evidence-led iteration rather than one-off launches. - **Q:** How can I get started or contact the team? **A:** Email us with a short overview of your organisation, what you want to achieve, and any timelines. We can arrange an introductory call to discuss goals, users, constraints, and success measures, then outline the best path—whether that’s a discovery, a strategy, a website redesign, analytics setup, or ongoing delivery support. We work flexibly with clients across Birmingham, Shropshire, and remotely.