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        "name": "18a Productions Limited",
        "legalName": "18a Productions Limited",
        "description": "We specialise in creating websites and robust web based systems.\n\nWe bring innovative solutions to your toughest digital challenges. We\u2019re more than designers and developers \u2014 we\u2019re strategic technical problem solvers.",
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            "addressLocality": "Winscombe",
            "addressRegion": "North Somerset",
            "postalCode": "BS25 1AG",
            "addressCountry": "England"
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        "telephone": "01179 680989",
        "email": "support@18aproductions.co.uk",
        "url": "https://www.18aproductions.co.uk/",
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            "Web Excellence Award for service to charities - 2025 Netty Awards",
            "Web Design Agency of the Year \u2013 UK - 2024 Netty Awards"
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                "name": "Lisa Freeman",
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                "jobTitle": "Managing Director",
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                "alumniOf": "University of Sussex",
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                    "SEO",
                    "Web design",
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                    "GEO / AI visibility"
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                "@type": "Review",
                "author": {
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                    "name": " Laura Greenman"
                },
                "reviewBody": "Fantastic agency - always professional, helpful and creative. Their technical knowledge and experience is unbeatable, an agency you can truly trust and reply upon to support your business. I can\u2019t recommend enough.",
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                "author": {
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                    "name": "Natasha Davies"
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                "reviewBody": "Lisa was a brilliant trainer and the SEO course was really informative. It was all based around our own website and she gave me a step-by-step guide of how to apply the techniques. I highly recommend 18a!",
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                "author": {
                    "@type": "Person",
                    "name": " Chris Pye"
                },
                "reviewBody": "I'm very glad to see 18a getting such a high star rating - absolutely well deserved! Professional and friendly, patient and good communicators, up-to-date and clear on costs. I'm very happy with the new website design and look forward confidently to a long working relationship.",
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                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Private Room"
                },
                "reviewBody": "Really enjoyed my SEO course with Lisa yesterday, learnt so much and now feel armed with lots of hacks! Would highly recommend 18a.",
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            },
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                "@type": "Review",
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                    "name": " Jason Stockwell"
                },
                "reviewBody": "The best wed agency I have ever worked with. Responsive and always helpful.",
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                "@type": "Question",
                "name": "What services does 18a provide?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We deliver three core services: web design & development, strategy & consultancy, and architecture & hosting. That means we can design and build secure, fast, user\u2011friendly websites and web systems, help you shape a pragmatic digital strategy (from MVP planning to SEO refreshes and tool selection), and engineer robust hosting and infrastructure that scales reliably."
                }
            },
            {
                "@type": "Question",
                "name": "How is 18a different from other web design agencies?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We are strategic technical problem solvers, not just designers and developers. We are platform\u2011agnostic and choose the right tools for your goals, with all work done by our in\u2011house team. Our long\u2011term client relationships (17 years of trading) reflect our focus on trust, integrity, and results\u201436 million people visit the websites we manage every year."
                }
            },
            {
                "@type": "Question",
                "name": "What is your delivery process and how do projects run?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Our process is collaborative and iterative, with quick feedback loops, full transparency, and clearly defined goals, deliverables, budgets, and timeframes. We keep stakeholders aligned at every step, making projects smooth and stress\u2011free while ensuring the outcome matches your objectives and constraints."
                }
            },
            {
                "@type": "Question",
                "name": "Do you outsource any of the work?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "No. Ideas, planning, design, and build all happen under one roof\u2014figuratively speaking, as we work remotely post\u2011pandemic. You always talk directly to the people doing the work, which keeps quality consistent, communication clear, and delivery efficient."
                }
            },
            {
                "@type": "Question",
                "name": "Can you help with SEO strategy and execution?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. As part of Strategy & Consultancy, we refresh SEO to align with your business goals and user journey. We focus on pragmatic, results\u2011driven improvements\u2014combining technical SEO considerations with content clarity, UX, performance, and the right platform choices for long\u2011term gains."
                }
            },
            {
                "@type": "Question",
                "name": "Do you build MVPs and support product launches?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Absolutely. We help you scope and launch the MVP of your digital product, selecting the most appropriate tools and integrations to get to market quickly and cost\u2011effectively. Our in\u2011house team iterates rapidly, validates assumptions early, and plans for scalable evolution beyond the MVP."
                }
            },
            {
                "@type": "Question",
                "name": "Can you integrate off\u2011the\u2011shelf tools into a seamless user journey?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. We regularly evaluate and knit together best\u2011fit off\u2011the\u2011shelf solutions to reduce build time, control costs, and deliver a cohesive experience. We ensure UX remains consistent across systems and that integrations support your operational workflows and growth."
                }
            },
            {
                "@type": "Question",
                "name": "How do you approach hosting and scaling for high\u2011traffic websites?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Our Architecture & Hosting service goes far beyond basic web hosting. We design resilient architectures that can auto\u2011scale and self\u2011heal on platforms like AWS or DigitalOcean, so your site remains fast and reliable as traffic grows. If you\u2019re outgrowing your current setup, we can get you up and running quickly on a scalable foundation."
                }
            },
            {
                "@type": "Question",
                "name": "Can you help reduce our AWS costs?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. We perform practical AWS audits to pinpoint waste and recommend right\u2011sizing, architecture improvements, and cost\u2011control measures. In one case we helped a client cut their AWS bill by over 85%, demonstrating how active infrastructure management and smart design choices can dramatically lower spend without sacrificing performance."
                }
            },
            {
                "@type": "Question",
                "name": "Do you maintain and improve existing websites, or only build new ones?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Both. If you need your digital presence built or maintained, we can help. We focus on security, speed, and usability, and we prioritize pragmatic enhancements that move the needle\u2014whether that\u2019s performance tuning, UX refinements, or expanding functionality in line with your goals."
                }
            },
            {
                "@type": "Question",
                "name": "What types of clients do you work with?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We work with charities, digital product startups, global organizations, and household brands. The common thread is that the people we partner with are invested in their organization\u2019s success, care about the bigger picture, stay grounded in realities like budget and timeline, and are passionate about progress."
                }
            },
            {
                "@type": "Question",
                "name": "Which technologies and platforms do you use?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We\u2019re platform\u2011agnostic and pick tools based on what\u2019s best for each project. That often includes cloud platforms such as AWS and DigitalOcean. We also have deep experience optimizing popular CMS setups\u2014e.g., WordPress performance hardening and reliability improvements like Redis caching with robust fallbacks\u2014always tailoring the stack to your needs."
                }
            },
            {
                "@type": "Question",
                "name": "How do you keep communication clear and avoid jargon?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Plain speaking is one of our core principles. We explain technical options, trade\u2011offs, and risks in clear, simple language so you can make informed decisions. We keep everyone in the loop throughout the project, ensuring mutual understanding and no surprises."
                }
            },
            {
                "@type": "Question",
                "name": "How do you make sure projects stay on time and on budget?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We set clear goals and deliverables up front, agree on budget and timelines, and maintain full transparency from kick\u2011off to launch. Our quick iteration cycles surface issues early, and our pragmatic approach helps us suggest cost\u2011saving alternatives without compromising quality."
                }
            },
            {
                "@type": "Question",
                "name": "Who leads 18a and what is your background?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "18a is led by founders Lisa Freeman (CEO) and Tom Freeman (CTO). Lisa has 22 years in the digital sector and has planned and designed user\u2011friendly sites and systems for brands like the BBC and Sainsbury\u2019s. Since 2007, their leadership has shaped 18a\u2019s reputation for delivering high\u2011performance, outcomes\u2011focused digital projects."
                }
            },
            {
                "@type": "Question",
                "name": "What do clients say about working with you?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Clients describe us as professional, creative, and consistently on time\u2014often feeling like we\u2019re an extension of their team. They highlight trust and integrity as defining qualities, which is why some relationships have lasted since our early years. We measure success in results and in long\u2011term partnerships."
                }
            },
            {
                "@type": "Question",
                "name": "Do you offer resources or thought leadership I can follow?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. Our Knowledge Base features practical guides\u2014such as auditing form fields or conducting AWS cost checkups\u2014and our News section shares technical deep dives, like implementing a robust Redis fallback in WordPress. You can also join our newsletter for monthly \u201cWhat you need to know this month\u201d updates curated by our team."
                }
            },
            {
                "@type": "Question",
                "name": "How do I start a project with 18a?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Contact us to discuss your goals, constraints, and success metrics. We\u2019ll propose a clear plan covering scope, timelines, budget, and the most suitable tools and architecture. From there, we proceed with collaborative design and development, iterative feedback, and transparent progress updates through to launch and beyond."
                }
            }
        ]
    },
    {
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        "@type": "Course",
        "@id": "https://www.18aproductions.co.uk/services/web-consultancy/seo-amp-social-training/#course-1",
        "name": "SEO & Social Training",
        "url": "https://www.18aproductions.co.uk/services/web-consultancy/seo-amp-social-training/",
        "description": "We can provide training to your team on pretty much any web subject you need a hand with. Over the years we\u2019ve provided SEO training to the NHS, Google Analytics training to Somerset County Council and helped heaps of small companies with their strategy and approach.\n\nRather than have fixed SEO course dates, we\u2019re currently trialing running our course on a 1-to-1 basis from our training room in Winscombe (BS25 \u2013 just past Bristol airport). The price is the same as a large group course \u2013 but you get 1-to-1 attention and all aspects of the course can be tailored to your site specifically.\n\nWe follow the curriculum as laid out in the summary above and allocate time to deal with specific issues clients have, discssing together how their SEO can be improved in a real world situation.\n\nWe generally start at 9.30, stop for a mid-morning coffee at 11, and then carry on until 1.30pm. Then if you\u2019d like to make a day of it, after lunch we can look at competitor analysis and put together a tailored strategy for you, before heeading home at 5.30.",
        "abstract": "We can provide training to your team on pretty much any web subject you need a hand with. Over the years we\u2019ve provided SEO training to the NHS, Google Analytics training to Somerset County Council and helped heaps of small companies with their strategy and approach.",
        "timeRequired": "1 day",
        "datePublished": "2025-10-15",
        "inLanguage": "en",
        "isAccessibleForFree": false,
        "educationalLevel": "Advanced",
        "coursePrerequisites": "We designed this course with our clients in mind. We often work with small to medium sized businesses and startup ventures; in fact websites in all shapes and sizes. They all have in common the fact that they want to increase the number of sales they make online, or want to break new markets with innovative services. The basic principles of SEO are the same and can be tailored to any market or niche. So really this course is for anyone with a website they want people to go to.",
        "teaches": "For those who don\u2019t know their title tag from their alt tag, you can split SEO down into 2 broad categories, \u2018on page\u2019 and \u2018off page\u2019.\n\nOn page is the easy bit and basically defines the things you can do to make your site as search engine friendly as possible including:\n\nThe proper use of title and meta tags.\nThe importance of keeping your site fresh.\nSearch engine friendly URLs and information architecture.\nGoogle Sitemaps, robot.txt files, anchor text, alt tags, title tags, proper use of semantically correct HTML markup \u2013 To give search engines such as Google as much help as possible in finding your site and ranking it\u2019s pages well.\nFinding the correct keywords to target and how to identify other commonly searched phases which receive a lot of searches.\nThe correct way to write copy for the web (why the occasional typo might not be such a bad thing).\nUsing online tools and browser plugins to improve your site and it\u2019s chances in the search engines.\n\nOff page SEO is everything which the search engines use to determine where you should rank which isn\u2019t related to the code on your site.\n\nTopics we\u2019ll discuss include:\n\nLearn how to see your link profile and the link profile of your competitors and what you can do with this information.\nHow to make the most of social media, and new ways of getting traffic.\n\nAfter the training day you\u2019ll leave with a detailed plan of action which you can put into practice to help improve the ranking of your site and ultimately get more visitors to find you.",
        "keywords": [
            "SEO Training",
            "SEO Fundamentals",
            "Google Ranking",
            "On-Page SEO",
            "Link Building",
            "Google Analytics",
            "Keyword Research",
            "Social Signals"
        ],
        "offers": {
            "@type": "Offer",
            "price": "600.00",
            "priceCurrency": "GBP"
        },
        "audience": {
            "@type": "Audience",
            "name": "Professionals"
        },
        "author": {
            "@type": "Person",
            "name": "Lisa Freeman"
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